Leading Brands in the Experiences & Events Category: Q3 2023 Insights

In the bustling landscape of the Experiences & Events category, several brands have emerged as leaders in Q3 2023, showcasing remarkable performance across their digital platforms. This article delves into the trends and data of three prominent brands: Ticketmaster, StubHub, and Eventbrite. Sensor Tower's comprehensive data, including web, app, and advertising insights, provides an in-depth look at these brands' strategies and successes.

Ticketmaster

Ticketmaster's digital footprint is extensive, with both its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app playing pivotal roles in its success.

• Audience Trends: From Q2 to Q3 2023, ticketmaster.com saw a notable increase in visits, peaking in August with over 300M visits. The monthly true audience also grew steadily, reaching approximately 46M in September. The web channel continues to dominate, but the app-only audience also showed a consistent increase.

• App Engagement: The app maintained robust engagement, with monthly active users rising from around 15M in July to over 17M in September, reflecting a growing preference for mobile ticketing solutions.

• Ad Spend & Channels: Ticketmaster's monthly advertising spend surged in September to exceed $5M, with significant impressions driven through Facebook and Instagram. OTT channels also played a role, although to a lesser extent.

StubHub

StubHub, accessible via stubhub.com and the StubHub: Event Tickets app, continues to be a major player in event ticketing.

• Audience Trends: The website experienced fluctuations, with visits peaking at approximately 180M in July. The monthly true audience saw a decline in September to around 22M, indicating a shift in user behavior.

• App Engagement: The app's monthly active user base decreased over the quarter, dropping to about 3M by September, suggesting challenges in retaining mobile users.

• Ad Spend & Channels: StubHub's advertising efforts intensified in September, with monthly spend reaching over $800K. Facebook was the primary channel, delivering the majority of impressions.

Eventbrite

Eventbrite's platform, through eventbrite.com and the Eventbrite app, remains a cornerstone for event organizers and attendees alike.

• Audience Trends: The website's visits remained relatively stable, with a slight increase to about 130M in September. The monthly true audience hovered around 24M, with a balanced distribution between web and app users.

• App Engagement: The app saw growth in monthly active users, rising to approximately 5.5M by September, indicating a positive trend in mobile engagement.

• Ad Spend & Channels: Eventbrite's monthly ad spend peaked in September at nearly $1.2M, with TikTok emerging as a significant channel alongside Facebook and Instagram.

Conclusion

The Experiences & Events category saw dynamic shifts in Q3 2023, with Ticketmaster, StubHub, and Eventbrite each demonstrating unique strategies and outcomes. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' cross-platform performances, enabling a deeper understanding of user behavior and engagement trends. By leveraging these insights, decision-makers can make informed strategies to drive growth and enhance competitive advantage.

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