Leading Brands in the US Experiences & Events Category: Q3 2023 Overview

As the US experiences and events sector continues to evolve, three standout brands—Ticketmaster, StubHub, and Eventbrite—have maintained significant digital presence. This article delves into each brand's performance from Q2 to Q3 2023, highlighting trends and insights across their websites and apps. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' digital landscapes.

Ticketmaster

Ticketmaster's digital presence is robust, with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app leading the way.

• Audience Trends: From Q2 to Q3 2023, ticketmaster.com saw a notable increase in unique visits, peaking at nearly 40M in September. The true monthly audience consistently exceeded 40M throughout the quarter, with web-only visitors making up the majority.

• App Engagement: The app maintained steady monthly growth in active users, reaching over 11M by September, highlighting the strong preference for mobile experiences in ticket purchasing.

• Ad Spend & Channels: Ticketmaster significantly increased its monthly ad spend, especially in September, with total spending reaching over $6M. Facebook and Instagram were the primary channels, delivering the bulk of impressions.

StubHub

StubHub's platform includes stubhub.com and the StubHub: Event Tickets app, both of which exhibit interesting trends.

• Audience Trends: Unique visits to stubhub.com varied across the quarter, with a peak in August at over 25M. The true monthly audience also saw fluctuations, dropping to around 21M in September.

• App Engagement: The app's monthly active user base remained stable, hovering around 400K, indicating a niche yet loyal mobile audience.

• Ad Spend & Channels: StubHub's advertising saw a sharp increase in September, with monthly ad spend nearing $900K. Facebook and Instagram were the dominant channels, with substantial impressions.

Eventbrite

Eventbrite's digital ecosystem includes eventbrite.com and the Eventbrite app, both showing consistent engagement.

• Audience Trends: The website maintained a stable monthly unique visitor count, averaging around 20M. The true monthly audience was consistently over 24M, with a balanced distribution between web and app users.

• App Engagement: The app experienced growth in monthly active users, surpassing 2.7M by September, reflecting increasing mobile engagement.

• Ad Spend & Channels: Eventbrite's monthly ad spend was highest in September, totaling over $1.3M. Facebook and Instagram were key advertising platforms, supported by a significant push on TikTok.

Conclusion

These leading brands in the US Experiences & Events category demonstrate diverse strategies and successes across digital platforms. Sensor Tower's comprehensive data solutions provide critical insights into these trends, underscoring the importance of cross-platform analytics in understanding consumer behavior. By leveraging Web Insights, App Performance Insights, and Pathmatics, businesses can gain a competitive edge in this dynamic market.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.