Leading Brands in US Home & Garden Shopping: Q3 2023 Insights

Introduction

In the fiercely competitive US Home & Garden Shopping sector, several brands have emerged as leaders in Q3 2023, showcasing substantial monthly deduplicated audiences across their websites and apps. This article examines the performance and trends of three prominent brands: The Home Depot, Lowe's Home Centers, Inc., and Wayfair. Sensor Tower's comprehensive data provides unique cross-platform insights into these brands, highlighting their digital strategies and audience engagement.

The Home Depot

Renowned for its extensive range of home improvement products, The Home Depot stands out with a robust digital presence on both its website, homedepot.com, and the The Home Depot app.

• Audience Trends: From Q2 to Q3 2023, homedepot.com maintained a stable monthly deduplicated audience above 48M. The website consistently attracted more unique visitors compared to the app.

• App Engagement: The app had over 4M monthly active users, showing slight fluctuations but overall stability.

• Ad Spend & Channels: Monthly ad spend increased significantly, particularly in OTT channels, rising from $1.4M in August to $1.6M in September, delivering substantial impressions.

Lowe's Home Centers, Inc.

Lowe's, a key player in home improvement, boasts a strong digital footprint with lowes.com and the Lowe's Home Improvement app.

• Audience Trends: lowes.com experienced a decrease in unique visits from 47M in May to roughly 31M in September, while maintaining a monthly deduplicated audience above 36M.

• App Engagement: The app had a stable monthly active user base with around 2M, peaking slightly in May.

• Ad Spend & Channels: Lowe's executed a robust ad strategy with consistent monthly spend over $10M, primarily through Facebook and Instagram, achieving over 1B monthly impressions.

Wayfair

Wayfair, known for its vast selection of home furnishings, excels in digital engagement with wayfair.com and the Wayfair – Shop All Things Home app.

• Audience Trends: The website's unique visits remained stable, with a monthly deduplicated audience above 27M, despite a slight dip in September.

• App Engagement: The app saw consistent engagement with over 5M monthly active users, showing growth in July.

• Ad Spend & Channels: Wayfair's monthly ad spend peaked in July at over $13M, with significant activity on YouTube and Facebook, achieving high impressions.

Conclusion

The Home Depot, Lowe's, and Wayfair have demonstrated strong digital strategies across Q3 2023, leveraging both web and app platforms to maintain and grow their audiences. Sensor Tower's unparalleled data offerings provide invaluable insights into these trends, showcasing the critical role of cross-platform analysis in understanding consumer behavior in the Home & Garden Shopping sector. By utilizing Sensor Tower's data, decision-makers can gain a strategic advantage in navigating the ever-evolving digital landscape.