Leading Personal Health & Fitness Brands in the US: Q3 2023 Overview

The personal health and fitness industry continues to thrive in the US, with brands like Fitbit, Planet Fitness Gyms, and MyFitnessPal, Inc. leading the charge. In Q3 2023, these brands have attracted significant monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data provides valuable insights into their performance and trends.

Fitbit

Fitbit maintains a strong digital presence with its website, fitbit.com, and the Fitbit: Health & Fitness app.

• Audience Trends: From Q2 to Q3 2023, fitbit.com experienced fluctuations in visits, peaking in July with over 25M visits. The monthly deduplicated audience remained stable, hovering above 15M throughout the quarter.

• App Engagement: The app's monthly active users showed a slight decline, starting at over 10M in April and dropping below 10M by September.

• Ad Spend & Channels: Fitbit's monthly advertising spend peaked in May, exceeding $2M, with Instagram being the dominant channel. Impressions hit over 260M during this period.

Planet Fitness Gyms

Planet Fitness Gyms’ digital strategy includes its website, planetfitness.com, and the Planet Fitness app.

• Audience Trends: The website saw a significant increase in visits in May, reaching nearly 37M, while the monthly deduplicated audience consistently stayed above 12M.

• App Engagement: The app's monthly active users peaked in June at over 9M but gradually decreased to around 7M by September.

• Ad Spend & Channels: Monthly ad spend was robust, averaging over $6M, with Instagram and Snapchat leading the channels. Impressions consistently surpassed 700M each month.

MyFitnessPal, Inc.

MyFitnessPal, Inc. leverages its website, myfitnesspal.com, and the MyFitnessPal: Calorie Counter app to engage users.

• Audience Trends: The website's visits were highest in May, with nearly 38M visits. The monthly deduplicated audience remained above 10M, despite a slight decline over the months.

• App Engagement: The app's monthly active users decreased from over 7M in April to approximately 6M by September.

• Ad Spend & Channels: MyFitnessPal's monthly ad spend was modest, with notable activity on Pinterest and TikTok. Impressions were highest in June, reaching over 13M.

Conclusion

The performance of these leading brands in the personal health and fitness sector highlights the dynamic nature of digital engagement. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a comprehensive view of cross-platform user behavior, crucial for understanding market trends and audience engagement.

For more detailed insights, visit Sensor Tower.