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Throughout the fourth quarter of 2023, the beauty retail app market in the Czech Republic saw varied performances among the top contenders. Here's a closer look at the trends observed in downloads and weekly active users, based on data from Sensor Tower.
Notino: perfumes and cosmetics had a remarkable quarter, with downloads peaking at 11.9K in the week of December 4. The app experienced significant spikes in downloads, notably 8.7K in the week of November 13 and 7.7K in the week of November 27. Weekly active users also showed a strong upward trajectory, reaching 21.7K in the week of December 4 before settling at 17.2K and 13.1K in the following weeks.
Sephora - Make-up, Beauty also demonstrated steady growth. Downloads increased to 1.9K in the final week of December, with earlier peaks of 1.5K in the week of November 20 and 1.3K in the week of December 11. Active users saw a consistent rise, ending the quarter at 4.8K, up from 2.8K at the beginning of the quarter.
Lush Fresh Handmade Cosmetics saw a modest but notable increase in both downloads and active users. Downloads spiked to 257 in the final week of December, while active users reached 210 in the week of December 18 before slightly declining to 187 in the last week.
Nykaa Fashion – Shopping App had a quieter quarter with a gradual increase in downloads, peaking at 35 in the week of December 18. Active users were minimal but saw a small uptick to 33 in the same week before dropping to 11 in the last week of the quarter.
CHARLOTTE TILBURY had the least activity among the top five, with downloads peaking at 10 in the week of October 2 and minimal changes in the following weeks.
For more detailed insights and data, visit Sensor Tower.