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In the fourth quarter of 2023, the top education apps on Android in Latin America demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here, we delve into the data from Sensor Tower to provide insights on these leading apps.
Duolingo: Language Lessons experienced significant fluctuations in its weekly downloads, peaking at around 622K in early December and dipping to approximately 390K in mid-December. Revenue trends were relatively stable, with a notable spike to $201K in the final week of December. Active users remained strong, averaging above 5.6M throughout the quarter, with a peak of over 6.1M in the last week of December.
Passei Direto - App de Estudos saw a gradual decline in both weekly downloads and active users. Downloads decreased from about 13K in late September to just over 2K by the end of December. Similarly, active users fell from around 113K to 65K. Revenue also saw a downward trend, starting at $66K and ending at approximately $32K.
Udemy - Online Courses maintained a relatively steady performance in terms of weekly downloads, remaining close to the 10K mark for most of the quarter. However, there was a noticeable spike to 14.5K in mid-November. Revenue showed a similar pattern, with a significant increase to $63K in the same period. Active users hovered around 90K, peaking at about 105K in late November.
Brainly: AI Homework Helper experienced a decline in weekly downloads and active users. Downloads fell from approximately 265K in late September to around 28K by the end of December. Active users also saw a significant drop, from about 5.7M to 1.6M. Revenue fluctuated throughout the quarter, peaking at $40K in late November.
Headway: 15-Min Book Summaries showed strong performance in weekly downloads, with a peak of approximately 219K in the final week of December. Revenue trends were positive, starting at $17K and reaching $30K by the end of the quarter. Active users increased steadily, from around 283K in late September to nearly 685K in the last week of December.
These insights highlight the varied performance of the top education apps on Android in Latin America during Q4 2023. For more detailed information and further insights, visit Sensor Tower.