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As the year drew to a close, fashion gaming enthusiasts in Brazil remained engaged with their favorite mobile applications. Sensor Tower's data offers a snapshot of how the top 5 fashion games performed on the Android platform during the fourth quarter of 2023.
Project Makeover experienced fluctuating revenue throughout the quarter, with a peak of $10K in the last week of October. Downloads saw a significant surge to 177K in the last week of November, while weekly active users reached a high of 362K in the first week of November.
Covet Fashion: Dress Up Game showed a revenue spike to $10K in the first week of October, followed by a dip and a gradual increase to $7.9K towards the end of December. Downloads peaked at 8K in the last week of December, and weekly active users saw a high of 26K in the same period.
Super Stylist Fashion Makeover had a notable increase in revenue, reaching $1.9K in the third week of December. Downloads for the game saw a consistent increase, culminating in 28K in the last week of December. The number of weekly active users also grew, finishing at 190K by the end of the quarter.
Pocket Styler: Fashion Stars saw its revenue grow to a modest $1K by the end of December. The game's downloads had a sharp rise to 14K in the same period, while active users reached a peak of 28K in the last week of December.
RuPaul's Drag Race Superstar, despite not recording any new downloads in Q4, showed an increase in revenue, ending at $931 in the last week of December. The weekly active users had a declining trend, finishing at 1.4K by the close of the quarter.
For more detailed insights and data on the mobile app market, Sensor Tower's platform remains an invaluable resource for industry analysis and trends.