Top 5 Fitness and Weight Loss Apps on Android in Colombia Q4 2023

In Q4 2023, the performance of the top 5 fitness and weight loss apps on the Android platform in Colombia showed significant variations in downloads, revenue, and active users. Here, we delve into the trends observed for each app.

Strava: Run, Bike, Hike experienced a steady revenue stream throughout the quarter, peaking at $2.2K in early October and slightly declining to $1.7K by the end of December. Downloads were relatively stable, reaching a high of 3.9K in late November before settling at 1.7K at the end of the quarter. Weekly active users saw a consistent upward trend, ending the quarter with over 105K users.

Fitia - Diet & Meal Planner had a notable revenue peak of $1.5K in early November, with fluctuations leading to $1.2K by the end of December. Downloads fluctuated significantly, peaking at 6.5K in mid-November and dropping to around 2.9K by the quarter's end. Active users showed a general decline from 20.3K in late September to 15.2K by the end of December.

BetterMe: Health Coaching saw a gradual increase in revenue, starting at $700 in late September and reaching $1.2K by the end of December. Downloads showed a sharp increase, peaking at 7.3K in the last week of December. Active users also demonstrated a strong upward trend, beginning at 5.9K in late September and ending the quarter with over 20K users.

Freeletics: Fitness Workouts maintained a fairly stable revenue, with slight fluctuations around $900, peaking at $1K in late November. Downloads varied, with a peak of 2.4K in mid-November and a significant drop to 671 by the end of December. Active users showed a decline from 7.3K in late September to 5.3K by the end of December.

Home Fitness Coach: FitCoach had a sporadic revenue pattern, peaking at $870 in late October and ending the quarter at $536. Downloads were minimal throughout the quarter, with notable increases only in the last two weeks of December, reaching 502. Active users showed a downward trend from 3.3K in late September to 2.9K by the end of December.

These insights, based on data from Sensor Tower, highlight the dynamic nature of the fitness and weight loss app market in Colombia. For more detailed insights, visit Sensor Tower.