Q4 2023: Fitness & Weight Loss Apps Performance on Android in the US

As we close the books on the fourth quarter of 2023, the Android market for fitness and weight loss apps in the United States has shown some interesting shifts. Data from Sensor Tower reveals the performance of the top five applications in this category.

onX Hunt: GPS Hunting Maps experienced a noticeable decrease in weekly revenue, from approximately $683K in late October to nearly $300K by the year's end. Downloads followed a similar downward trajectory, peaking at around 36K in mid-October and falling to just over 11K by Christmas. Weekly active users also declined, starting at about 89K and ending the quarter at close to 78K.

Fitbit showed more stability in revenue, with a notable increase to $696K during the week of Christmas, up from around $544K at the quarter's start. Downloads saw a significant surge in December, jumping from about 19K to over 72K. Weekly active users fluctuated, peaking at approximately 4.48M in early October and rebounding to roughly 4.28M after a dip in December.

MyFitnessPal: Calorie Counter saw its revenue generally decline, starting at around $292K and dipping to $220K in mid-December before a slight recovery to $274K. Downloads peaked at around 33K in early November, then decreased to roughly 24K by the end of December. Active users showed a slight downward trend, from around 449K to 378K.

AllTrails: Hike, Bike & Run had a mixed performance with revenue that fluctuated, ultimately falling from $144K to about $68K. Downloads were highest in late October at approximately 28K, then dropped to just over 25K by Christmas. The weekly active users count peaked at around 282K in early October, decreasing to approximately 235K by the quarter's end.

Lastly, WeightWatchers: Weight Health showed a relatively steady revenue, with a slight increase from $83K to $71K. Downloads remained on the lower end, starting at around 4.4K and experiencing a rise to 11.2K during the last week of December. The app's weekly active users saw a decrease from 61K to around 50K.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analysis tools offer an in-depth look at the trends and numbers shaping the market.