Top 5 Insurance Apps on Android in Portugal: Q4 2023 Performance

In Q4 2023, the insurance app landscape on Android in Portugal showcased varying trends in downloads and user engagement. Here’s a detailed look at the performance of the top 5 insurance apps, based on data from Sensor Tower.

MGEN Mutuelle Espace Personnel saw a significant surge in downloads towards the end of the quarter. Starting with a modest range of 50-70 downloads per week, the app experienced a dramatic increase, peaking at 689 downloads in the final week of December. Weekly active users mirrored this trend, growing from around 330 in September to over 1K by the end of December.

Direct Seguros had a fluctuating download pattern. Downloads ranged from single digits to a peak of 19 in the last week of December. Despite these variations, the app maintained a presence in the market without significant spikes.

ASISA showed a more erratic download trend. Starting with no downloads in some weeks, it saw minor peaks, with the highest being 20 downloads in early October. The app's activity remained inconsistent throughout the quarter.

carte Vitale, which was released in late October, had a slow start. Downloads peaked at 17 in late November and early December, indicating a gradual adoption by users.

Cuvva experienced low download numbers throughout the quarter, with minor increases in certain weeks. The highest weekly download count was 8 in the last week of December, reflecting a steady but slow user acquisition rate.

For more insights into the performance of these insurance apps and others, visit Sensor Tower.