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AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Investing Apps on Android in Brazil
A look at the Q4 2023 trends for the leading Investing and Financial Management apps on Android in Brazil, showcasing downloads and user engagement data provided by Sensor Tower.
The fourth quarter of 2023 brought varying levels of engagement and downloads for the top Investing and Financial Management applications on the Android platform in Brazil. The data, curated by Sensor Tower, gives us a glimpse into the performance of these apps during this period.
XP Investimentos remained a strong contender in the market, with downloads starting the quarter at approximately 28K and ending at around 27K, showing a slight increase towards the year's end. Weekly active users fluctuated, peaking at nearly 793K in the first week of October and then stabilizing around 748K by the close of the quarter.
Binance: Buy Bitcoin & Crypto experienced an uptick in downloads, beginning at around 17K and reaching over 20K in the latter part of the quarter. The app's weekly active users saw a significant rise from around 144K to 193K, indicating a growing interest in cryptocurrency trading within the region.
Socios.com - Wallet & Tokens showed an initial increase in downloads, starting at approximately 16K and reaching a high of around 19K in early December, before dropping to about 10K towards the end of the quarter. Active users had a high point of around 56K in December, but ended the quarter lower at about 42K.
IQ Option – Trading Platform saw a remarkable surge in downloads during the quarter, with an initial 9K downloads climbing to a peak of over 31K in mid-December. The weekly active users mirrored this growth, starting at about 300K and climbing to nearly 293K by the quarter's end.
Lastly, Coinbase: Buy Bitcoin & Ether had a varied quarter in terms of downloads, with an interesting spike to nearly 5K in late October, but overall ended the period with lower downloads at around 3K. The app's active user base remained relatively stable, starting at approximately 21K and ending the quarter at about 31K.
For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower provides comprehensive analytics and trend reporting.
