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In the fourth quarter of 2023, the Maps and Navigation category on Android in Africa saw notable trends among the top 5 applications. Below, we delve into the performance of these apps, highlighting their weekly downloads and active user metrics.
Phone Tracker and GPS Location from Gentii Studio showed a dynamic trend in weekly downloads, starting strong with approximately 237K at the end of September and peaking at around 265K in early October. Despite some fluctuations, the app ended the year with a notable increase to 247K weekly downloads by the last week of December. The app also experienced a steady rise in weekly active users, reaching nearly 1.17M by the end of the quarter, up from 714K in late September.
inDrive. Save on city rides maintained a consistent performance in downloads, with figures hovering between 117K and 149K throughout the quarter. The app's active user base showed slight variations but remained robust, ending the quarter with approximately 1.17M weekly active users, a marginal decline from its peak of 1.27M in late November.
Bolt: Request a Ride experienced a varied pattern in weekly downloads, starting at 132K in late September and dipping to around 106K towards the end of December. However, its active user base saw a significant increase, peaking at over 2M in mid-December before slightly dropping to approximately 1.65M in the last week of the year.
Uber - Request a ride showed a steady download trend, starting at 81K weekly downloads in late September and maintaining a stable range between 61K and 78K throughout the quarter. Active users for Uber also demonstrated a consistent pattern, ending the quarter with around 1.83M, down from 2.39M at the start of the period.
DiDi Rider: Affordable rides had a relatively stable download trend, beginning at 64K in late September and ending with approximately 52K in the last week of December. The app's active users saw minor fluctuations, maintaining a range between 210K and 243K, finishing the quarter with about 231K weekly active users.
These insights are based on data from Sensor Tower, where further detailed analytics and trends can be found.