We’ve acquired Video Game Insights (VGI)!
As the year draws to a close, Sensor Tower provides a snapshot of how the top theme park apps have performed on Android devices across the United Kingdom during the fourth quarter of 2023. For more comprehensive insights, visit Sensor Tower.
Disneyland® Paris maintained a steady trend in downloads, starting the quarter with 3K and peaking at over 3K by the end of December. Weekly active users showed a slight decline from 6.6K to 4.4K but rebounded to 6.2K during the festive week.
The Alton Towers Resort - Official app witnessed a significant drop in downloads after a high in late October, from 7.2K to under 1K. Active users also followed a downward trend from 9.8K to 1.4K, indicating a seasonal variation in user engagement.
THORPE PARK Resort – Official saw a similar pattern, with downloads decreasing from 4.1K to under 200 in early November, and no data available for weekly active users after that point.
LEGOLAND® Windsor Resort experienced fluctuating download figures, peaking at nearly 3K in late October and dipping to 85 in mid-November. Weekly active users mirrored this pattern, with numbers declining from 6.1K to 2.8K before rising again to 3.4K at the year's end.
Finally, Chessington Resort observed its highest download numbers in October at 3.6K, which then fell to 929 by Christmas. No data on weekly active users was available for this app.
The last quarter of 2023 has shown varying degrees of app engagement for the UK's beloved theme park apps on the Android platform. The observed trends reflect the dynamic nature of mobile app usage in the entertainment sector.