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As the year 2023 rounded off its last quarter, the virtual fitness app market in Brazil witnessed varied performances across the leading Android applications. Data sourced from Sensor Tower provides a glimpse into the trends that shaped the virtual fitness landscape during this period.
Strava: Run, Bike, Hike maintained a steady presence with weekly revenue peaking at $30K and downloads hitting 46K in the final week of December. The app's weekly active users soared to 884K, marking a significant rise as the quarter concluded.
WELLTECH APPS LIMITED's Home Fitness Coach: FitCoach saw its revenue fluctuate, ending the quarter with a revenue of approximately $5.7K. Downloads spiked to 5K in the last week of December, while weekly active users climbed to 25K.
Brazil's own Queima Diária experienced a revenue dip mid-quarter but managed to recover, finishing with $4K in revenue. The app's downloads stood at 3.4K, and the weekly active users numbered over 131K by the year's end.
The Workout Planner Muscle Booster from WELLTECH APPS LIMITED also had a noteworthy quarter. The app's revenue surged to $14K, while downloads reached an impressive 47K in the festive week. The weekly active users count escalated dramatically to 88K.
Lastly, Gym WP - Workout Tracker & Log by Leal Apps, another Brazilian publisher, showed a consistent revenue throughout the quarter, ending with $3.3K. Downloads for the app saw a slight increase to 7.3K, and active users remained stable at around 57K.
The fourth quarter of 2023 demonstrated the dynamic nature of the virtual fitness apps market on Android in Brazil. For more in-depth insights and detailed analytics, Sensor Tower's comprehensive data offers an unparalleled look into the app economy.