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The fourth quarter of 2023 has been an active period for wellness apps on the Android platform in Brazil. Sensor Tower provides a comprehensive look at the trends in downloads, revenue, and weekly active users for these leading apps.
Meditation: Lojong experienced a fluctuation in downloads, peaking at 3.1K and dipping to 1.5K by the year's end. The app's revenue followed a similar pattern, reaching a high of $3.2K. Weekly active users peaked at 31K but saw a decline to 24K in the last week of December.
Headspace: Sleep & Meditation saw its downloads spike to 3.8K in early October, then gradually decreased to 658 by the quarter's close. Weekly active users showed a downward trend from 8K to 6.9K.
Meditopia: Sleep & Meditation maintained a strong download count, with a notable rise to 5.1K. Its revenue also peaked at $3K in mid-December. The app's weekly active users showed an impressive peak at 122K, with a year-end figure close to that high, at 121.5K.
Fabulous Daily Routine Planner dominated in downloads, starting at 17.5K and soaring to nearly 30K in early October, before ending the year with a significant rise to 22.9K. Revenue trends showed a positive end, climbing to $2.8K. Active users varied, peaking at 88.4K and settling at 66.2K in the final week.
Lastly, Cingulo – Mental Wellness, the locally based app, showed consistent download figures, ending at 4.4K. Revenue saw a year-end increase to $2.4K. The weekly active users for Cingulo revealed a steady presence around the 30K mark throughout the quarter.
For more detailed insights and data, Sensor Tower's platform is the go-to resource for understanding app performance and trends.