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In Q4 2023, the top five wellness apps on the Android platform in Peru showcased varied performance trends across downloads, revenue, and weekly active users. Here’s a closer look at how each app fared.
Fabulous Daily Routine Planner saw a steady flow of downloads, peaking at around 2.2K in early October before experiencing fluctuations, ultimately ending the quarter with 1.3K downloads in the last week of December. Revenue showed a slight decline, starting from $305 at the beginning of October and fluctuating to $216 by the end of December. Weekly active users displayed a downward trend, decreasing from 18.4K in late September to 14.2K by the end of December.
For Mindvalley: Self-Improvement, downloads were minimal, with a notable increase only in the last two weeks of December, reaching 98. Revenue was inconsistent, peaking at $290 in late November before dropping to $161 by the end of December. Weekly active users showed growth towards the end of the quarter, increasing from 12 in late October to 73 by the last week of December.
Calm - Sleep, Meditate, Relax experienced fluctuations in downloads, with a peak of 414 in early October and a notable rise to 281 in mid-December. Revenue varied, starting at $132 in early October, peaking at $155 in mid-December, and ending at $106. Weekly active users showed a mixed trend, starting at 8.5K in late September, peaking at 11K in late November, and ending at 7.7K in late December.
Pura Mente: Sleep & Meditation saw a significant spike in downloads in late October, reaching 1.8K, before stabilizing around 700 towards the end of December. Revenue peaked at $180 in late November and remained relatively high, ending at $138 in the last week of December. Weekly active users increased from 4.9K in late September to 5.5K by mid-December, before slightly dropping to 5.1K in the final week.
Headspace: Meditation & Sleep had a varied download trend, peaking at 591 in early October but dropping to 50 by the end of December. Revenue saw a peak of $157 in late October, with fluctuations leading to a lower $68 by the end of December. Weekly active users started at 1.2K in late September, peaking at 1.6K in early October, and gradually declining to 796 by the end of the year.
These insights highlight the diverse performance of wellness apps in Peru's Android market during Q4 2023. For more detailed analytics and trends, visit Sensor Tower.