Leading Auto Brands in Brazil: Q4 2023 Analysis

In the dynamic landscape of Brazil's auto industry, certain brands have distinguished themselves by attracting significant online audiences. In this article, we explore the performance and trends of three leading brands—99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros—across their websites and apps, as observed from Q3 to Q4 2023. Sensor Tower's comprehensive data provides unique insights into these trends, leveraging our Web Insights, App Performance Insights, and Pathmatics offerings.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis maintains a strong digital presence through its website, 99app.com, and its app, 99 - Private Driver and Taxi.

• Audience Trends: From Q3 to Q4 2023, 99app.com saw a steady increase in monthly visits, rising from around 1.7M in September to over 2M by December. The monthly deduplicated audience also grew consistently, surpassing 57M by the end of Q4.

• App Engagement: The app's monthly active users climbed steadily, starting at approximately 16.2M in July and reaching nearly 18.8M by December, indicating robust mobile engagement.

• Ad Spend & Channels: Notably, monthly advertising spend on Facebook increased significantly in October and November, peaking at over $1.5K with impressions exceeding 850K.

Webmotors

Webmotors showcases its digital reach through webmotors.com.br and the Webmotors: vender carro app.

• Audience Trends: The website experienced fluctuating monthly visits, with a notable peak in December at over 71M visits. The monthly deduplicated audience also saw growth, reaching nearly 5.7M by December.

• App Engagement: The app's monthly active user base remained relatively stable, with a slight increase to over 670K by December.

• Ad Spend & Channels: Webmotors intensified its advertising efforts, particularly in November, with monthly spend rising above $215K and impressions reaching over 116M.

Movida Aluguel de Carros

Movida's digital footprint is represented by movida.com.br and the Movida: Aluguel de Carros app.

• Audience Trends: Movida.com.br saw a significant uptick in monthly visits, particularly in December, with visits reaching beyond 5M. The monthly deduplicated audience also grew, surpassing 1M by the end of Q4.

• App Engagement: The app's monthly active users demonstrated gradual growth, reaching around 256K by December.

• Ad Spend & Channels: Movida's monthly advertising expenditure was most pronounced in July, with spend around $80K and impressions over 46M.

Conclusion

The data from Q3 to Q4 2023 highlights the dynamic presence of these leading auto brands in Brazil's digital space. With Sensor Tower's unparalleled ability to cross-reference web, app, and advertising data, businesses can gain critical insights into cross-platform user behavior, essential for strategic planning and market understanding. Sensor Tower's consolidated data offers unique advantages for decision-makers, positioning them to make informed strategic decisions that drive growth and engagement across digital platforms. For more information on our offerings, explore our Web Insights, App Performance Insights, and Pathmatics.