Leading Brands in Canada's Film & Television Category in Q4 2023

The Canadian Film & Television landscape in Q4 2023 witnessed significant engagement across multiple platforms. This article delves into the performance of three leading brands: the Canadian Broadcasting Corporation (CBC/Radio Canada), Netflix, Inc., and Disney+. Utilizing Sensor Tower's comprehensive data, we explore trends and insights from Q3 to Q4 2023, focusing on web and app engagement and advertising efforts.

Canadian Broadcasting Corporation (CBC/Radio Canada)

CBC/Radio Canada maintains a robust digital presence through its websites, cbc.ca and radio-canada.ca, along with the CBC Gem: Shows & Live TV app.

• Audience Trends:

  • cbc.ca experienced varied monthly web traffic with visits ranging from approximately 165M to 244M. Unique visits remained above 13M.

  • radio-canada.ca showed stable monthly visits around 36M, with unique visitors maintaining over 3M.

• App Engagement:

  • The CBC Gem app saw a steady increase in monthly active users from around 420K to over 560K by December.

• Ad Spend & Channels:

  • CBC's monthly ad spend fluctuated, peaking at over $200K in September. Facebook and TikTok were major channels, with significant impressions from TikTok in December.

Netflix, Inc.

Netflix's Canadian digital engagement is substantial, with its website netflix.com and the Netflix app leading the charge.

• Audience Trends:

  • Monthly website visits hovered between 125M and 178M, with unique visits above 3.4M.

  • The monthly true audience showed a slight increase towards December, reaching approximately 8.9M.

• App Engagement:

  • The Netflix app's monthly active users rose steadily, hitting over 6.3M in December.

• Ad Spend & Channels:

  • A significant spike in monthly ad spend occurred in November and December, exceeding $500K. The focus was on Instagram and Facebook, which garnered millions of impressions.

Disney+ (Disney Plus)

Disney+ continues to captivate audiences with its website disneyplus.com and the Disney+ app.

• Audience Trends:

  • Monthly web visits remained stable, ranging from 71M to 93M with unique visits consistently above 2.3M.

  • Monthly true audience metrics showed slight growth, ending the quarter at about 5.4M.

• App Engagement:

  • Monthly active users for the Disney+ app remained steady, slightly above 3.5M.

• Ad Spend & Channels:

  • Disney+ led in monthly ad spend, consistently above $1.7M, with a focus on Facebook and Instagram, achieving billions of impressions.

Conclusion

The analysis of these leading brands in Canada's Film & Television category highlights the dynamic nature of audience engagement across digital platforms. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides critical insights into cross-platform user behavior. This comprehensive data, including Web Insights and Pathmatics, is essential for understanding and optimizing digital strategies in the competitive OTT landscape.

For detailed insights, explore more through Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.