Leading Brands in Canada's Investing & Financial Management Sector: Q4 2023 Analysis

Introduction

The Investing & Financial Management category in Canada experienced significant developments in Q4 2023, with brands like Questrade, Coinbase, and Binance at the forefront. Leveraging Sensor Tower's robust analytics, this article explores the performance and trends of these top brands, emphasizing their web, app, and advertising dynamics. This analysis underscores the critical insights provided by Sensor Tower, offering unparalleled cross-platform user behavior insights.

Questrade, Inc.

Questrade's digital ecosystem encompasses its website, questrade.com, and the QuestMobile: Invest & Trade app.

• Audience Trends: From Q3 to Q4 2023, questrade.com experienced fluctuating visits, peaking in December at over 23M. Monthly unique visits also increased, reaching approximately 0.9M. The monthly deduplicated audience saw a significant rise in December, exceeding 1.1M.

• App Engagement: QuestMobile's monthly active users consistently grew, surpassing 200K by December, indicating a steady rise in mobile engagement.

• Ad Spend & Channels: Monthly advertising spend varied, with peaks in October and December, each exceeding $900K. Notably, Instagram and Facebook were key channels, delivering substantial impressions.

Coinbase, Inc.

Coinbase's presence includes coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: The website's visits notably increased in December, reaching over 3.3M. The monthly unique visitor count also rose, peaking at approximately 0.3M.

• App Engagement: Monthly active users on the app grew steadily, ending the year at over 160K.

• Ad Spend & Channels: While monthly ad spend was minimal early in the quarter, it increased in November and December, primarily via Instagram and Facebook, generating significant impressions.

Binance (BAM Trading Services Inc.)

Binance's digital footprint includes binance.com and the Binance: Buy Bitcoin & Crypto app.

• Audience Trends: The website saw a substantial increase in December, with visits exceeding 3.3M and monthly unique visitors stabilizing around 0.18M.

• App Engagement: The app's monthly active users remained stable, hovering around 38K by December.

• Ad Spend & Channels: Binance's monthly advertising spend was relatively low, with sporadic activity across Facebook and Instagram.

Conclusion

Q4 2023 showcased dynamic shifts across leading brands in the Investing & Financial Management category in Canada. Sensor Tower's unique cross-referencing capabilities provided invaluable insights into these brands' web and app performances, highlighting trends and user engagement. This analysis reaffirms Sensor Tower's role as an indispensable tool for understanding cross-platform user behavior and advertising strategies. By leveraging these insights, decision-makers can strategically navigate the competitive landscape and drive growth effectively.