Leading Brands in Business & Productivity Software for Q4 2023

Introduction

In the dynamic landscape of business and productivity software, Microsoft 365, Google Workspace, and Gmail have consistently emerged as industry leaders. This article delves into their performance and trends from Q3 to Q4 2023, highlighting their monthly deduplicated audience across websites and apps. Sensor Tower's comprehensive data provides unparalleled insights into these brands' digital presence.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem includes a suite of websites and apps such as forms.office.com, microsoft365.com, office.com, and apps like Microsoft Word, Microsoft Office, and Microsoft Teams.

• Audience Trends:

  • forms.office.com saw a peak in November with visits exceeding 8.8M.

  • microsoft365.com maintained stability, with visits around 4M in November.

  • office.com consistently led in web traffic, peaking at over 135M visits in November.

• App Engagement:

  • Microsoft Word and Microsoft Office apps showed stable monthly active user numbers, with Word peaking in November at around 780K users.

  • Microsoft Teams saw an increase to over 2M monthly active users in November.

• Ad Spend & Channels:

  • Monthly ad spend peaked in October at approximately $29K, with Facebook as the dominant channel, delivering over 6M impressions.

Google Workspace (formerly G Suite)

Google Workspace's robust suite includes calendar.google.com, docs.google.com, and apps like Google Calendar and Google Docs.

• Audience Trends:

  • calendar.google.com peaked in October with visits around 256M.

  • docs.google.com maintained a strong presence, reaching over 405M visits in November.

• App Engagement:

  • Google Calendar app users remained stable, with monthly active users around 7.4M in November.

  • Google Docs app showed an upward trend, nearing 1.5M monthly active users in November.

• Ad Spend & Channels:

  • Minimal monthly ad spend was observed, with a slight increase in November, focusing on Instagram.

Gmail

Gmail's digital presence is highlighted by its website mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • mail.google.com experienced consistent traffic with visits peaking in November at over 1.3B.

  • Monthly deduplicated audience remained stable above 35M users throughout the quarter.

• App Engagement:

  • The Gmail app maintained a strong monthly user base, exceeding 23M active users consistently.

• Ad Spend & Channels:

  • A minor monthly ad spend was noted in October and November on Facebook, with impressions around 55K.

Conclusion

The Q4 2023 analysis reveals that Microsoft 365, Google Workspace, and Gmail continue to dominate the business and productivity software category. Their strategic digital presence across web and app platforms underscores their market leadership. Sensor Tower's data plays a pivotal role in understanding these cross-platform user behaviors, offering crucial insights through its Web Insights, App Performance Insights, and Pathmatics offerings. By leveraging these insights, decision-makers can gain a competitive edge in the ever-evolving digital landscape.