Leading Brands in DE's Consumer Finance Category: Q4 2023 Insights

In the dynamic landscape of consumer finance, brands are continually evolving to meet the needs of their audiences. In Q4 2023, Comdirect Bank AG, DKB (Deutsche Kreditbank Aktiengesellschaft), and Splitwise, Inc. emerged as leaders in the German market. These brands have shown significant engagement across their websites and apps, with unique insights provided by Sensor Tower's comprehensive data analysis.

Comdirect Bank AG

• Digital Presence: Comdirect's digital footprint is substantial, with its website comdirect.de and the comdirect app.

• Audience Trends: From Q3 to Q4 2023, comdirect.de maintained a stable monthly audience, with unique visits hovering around 1.1M. Despite minor fluctuations, the monthly deduplicated audience remained above 2.1M, indicating a loyal user base.

• App Engagement: The app saw a steady increase in monthly active users, rising from about 600K in July to over 650K by December, reflecting growing mobile engagement.

• Ad Spend & Channels: Comdirect's monthly advertising spend peaked in November, exceeding $400K, primarily through Facebook and Instagram, achieving significant impressions.

DKB (Deutsche Kreditbank Aktiengesellschaft)

• Digital Presence: DKB's online presence includes dkb.de and the DKB-Banking app.

• Audience Trends: The website experienced a decline in unique visits from 1.5M in August to around 1.2M by December, indicating a shift in user behavior.

• App Engagement: Monthly active users on the app decreased significantly, from over 500K in July to under 130K by year-end, suggesting a potential transition of users to other channels or services.

• Ad Spend & Channels: DKB's monthly advertising efforts were robust in July, with spending close to $330K, focusing heavily on Facebook and Instagram for high engagement.

Splitwise, Inc.

• Digital Presence: Splitwise is accessible via splitwise.com and the Splitwise app.

• Audience Trends: The website's unique visits fluctuated, peaking in September at over 120K but stabilizing around 100K by December.

• App Engagement: The app maintained a consistent monthly user base, with active users close to 150K throughout the quarter, highlighting its steady popularity.

• Ad Spend & Channels: Advertising was minimal, with a brief campaign on Instagram in August.

Conclusion

In Q4 2023, Comdirect Bank AG, DKB, and Splitwise demonstrated varied strategies and outcomes in engaging their audiences. Comdirect showed resilience in user engagement across platforms, while DKB experienced shifts that might suggest changing customer preferences. Splitwise maintained steady app engagement with minimal advertising. Sensor Tower's unparalleled data insights reveal these trends, offering a comprehensive view of the consumer finance landscape across web and app platforms. For decision-makers, leveraging Sensor Tower’s data can provide a competitive edge in understanding market dynamics and tailoring strategies accordingly. Explore our products and services to gain these insights.