Leading Brands in DE's Film & Television Category: Q4 2023 Analysis

In the dynamic landscape of Film & Television in Germany, several brands have emerged as leaders in Q4 2023, boasting substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of RTL Group, Chefkoch Magazine, and Netflix, Inc., highlighting their digital presence and audience engagement from Q3 to Q4 2023.

RTL Group

RTL Group maintains a robust digital footprint with multiple platforms, including kochbar.de, n-tv.de, tvnow.de, and vorname.com. Their mobile applications, RTL+ and ntv Nachrichten, complement their web presence.

• Audience Trends:

  • kochbar.de saw a significant spike in December, reaching around 15M visits.

  • n-tv.de maintained a stable monthly audience with over 13M unique visits in December.

  • tvnow.de experienced fluctuations, with a noticeable dip to 2.6M visits in December.

  • vorname.com consistently grew, peaking at over 15M visits in December.

• App Engagement:

  • RTL+ app users peaked in October with over 770K monthly active users before a slight decline.

  • ntv Nachrichten maintained stability, rounding out the year with over 1.2M monthly active users.

• Ad Spend & Channels: RTL Group increased its monthly ad spend significantly, reaching around $3.2M in December, with Facebook and Instagram as primary channels, driving substantial impressions.

Chefkoch Magazine

Chefkoch Magazine's digital presence is anchored by chefkoch.de and the Chefkoch - Rezepte & Kochen app.

• Audience Trends:

  • chefkoch.de saw a surge in December, with visits surpassing 104M.

  • True monthly audience numbers rose consistently, exceeding 14M.

• App Engagement:

  • The app's monthly active users steadily increased, ending the year at approximately 469K.

• Ad Spend & Channels: Chefkoch's advertising was modest, with a focus on Facebook and Instagram, culminating in around 8.8M monthly impressions in December.

Netflix, Inc.

Netflix, Inc. continues to dominate with its netflix.com website and the Netflix app.

• Audience Trends:

  • netflix.com maintained high engagement, with visits consistently around 275M in December.

  • The true monthly audience remained strong, surpassing 14M.

• App Engagement:

  • The Netflix app saw stable usage, with monthly active users hovering around 10.4M by year’s end.

• Ad Spend & Channels: Netflix's monthly ad spend peaked in December at roughly $1.25M, with significant activity on Facebook and Instagram, achieving nearly 248M impressions.

Conclusion

The Film & Television category in Germany showcases dynamic growth and engagement across platforms. With the comprehensive data provided by Sensor Tower, brands can glean critical insights into cross-platform user behavior, ensuring strategic decision-making. Sensor Tower's unparalleled capabilities in web, app, and advertising data offer invaluable resources for understanding audience trends and optimizing digital strategies.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offerings.