Leading Brands in Germany's Jobs & Education Sector: Q4 2023 Analysis

Introduction

In the dynamic landscape of Jobs & Education in Germany, several brands have distinguished themselves with substantial monthly audiences across websites and apps. This article delves into the performance and trends of Indeed, Duolingo, and Bundesagentur für Arbeit during Q3 to Q4 2023. Sensor Tower's comprehensive data provides unique insights into these brands' digital presence, allowing for detailed cross-platform analysis.

Indeed

Indeed's digital footprint includes its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com maintained a steady monthly audience, with unique visits consistently around 7M. The app attracted over 800K unique visitors monthly. The deduplicated audience remained above 7.5M throughout the quarter.

• App Engagement: The Indeed Job Search app had over 2M monthly active users, showing a slight decline towards December.

• Ad Spend & Channels: Indeed's monthly ad spend peaked at around $490K in October, with significant impressions on Instagram and Facebook. The platform's spending on desktop video was minimal compared to other channels.

Duolingo

Duolingo's presence is marked by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com saw a gradual increase in unique visits, peaking at over 700K in December. The app dominated with over 3.5M app-only visitors monthly.

• App Engagement: The app's monthly active users rose steadily, surpassing 2.5M by December, reflecting a growing preference for mobile learning.

• Ad Spend & Channels: Duolingo's monthly ad spend was modest, with YouTube being the primary channel, generating significant impressions across the quarter.

Bundesagentur für Arbeit (Federal Employment Agency)

The Federal Employment Agency operates through arbeitsagentur.de, bmas.de, and the AzubiWelt app.

• Audience Trends: Arbeitsagentur.de maintained a stable monthly audience, with unique visits consistently above 2M. Bmas.de saw a slight increase, reaching over 150K unique visits by December.

• App Engagement: The AzubiWelt app had modest engagement, with monthly active users peaking at around 6K in September before declining.

• Ad Spend & Channels: The agency's monthly ad spend saw a significant spike in October, primarily on Facebook and Instagram, resulting in increased impressions.

Conclusion

The Q4 2023 analysis highlights the robust digital presence of Indeed, Duolingo, and the Federal Employment Agency in Germany's Jobs & Education sector. Sensor Tower's unparalleled data insights reveal the nuanced cross-platform user engagement and advertising strategies, offering a comprehensive view of market dynamics. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.