Leading Brands in ES Coupons & Rebates: Q4 2023 Analysis

Introduction

As the digital marketplace evolves, leading brands in the Coupons & Rebates category are leveraging web and app platforms to reach vast audiences. In Q4 2023, Groupon, LetyShops, and UNiDAYS emerged as significant players, each showcasing unique trends and performance insights across their digital properties. Using Sensor Tower's unparalleled data capabilities, we delve into the performance of these brands, highlighting audience trends, app engagement, and advertising efforts.

Groupon

Groupon's digital ecosystem includes its website, groupon.com, and the Groupon - Local Deals Near Me app.

• Audience Trends: From Q3 to Q4 2023, groupon.com experienced fluctuating visits, peaking at over 5.6M in December. The monthly deduplicated audience remained stable above 1.1M throughout the quarter, with a notable increase in web-only visitors in December.

• App Engagement: The app's monthly active users showed a slight decline, ending Q4 with approximately 200K users, indicating a consistent but slightly decreased mobile engagement.

• Ad Spend & Channels: Groupon's monthly advertising spend saw a peak in November with over $140K, primarily driven by Facebook, which accounted for the majority of impressions throughout the quarter.

LetyShops

LetyShops utilizes its website, letyshops.com, and the Cashback — LetyShops app to engage users.

• Audience Trends: The website saw a significant rise in visits in December, reaching over 1M, with a stable monthly deduplicated audience above 480K. The increase in app-only visitors was a notable trend.

• App Engagement: The app maintained strong engagement, with monthly active users peaking at over 180K in November, indicating robust mobile user interest.

• Ad Spend & Channels: LetyShops' advertising efforts were concentrated on Instagram, with December's monthly spend over $10K, resulting in substantial impressions.

UNiDAYS

UNiDAYS operates through its website, myunidays.com, and the UNiDAYS: Student Discount App.

• Audience Trends: The website visits fluctuated, with a noticeable decrease in December to approximately 260K. The monthly deduplicated audience also saw a decline, particularly in app-only visitors.

• App Engagement: App engagement peaked in November with monthly active users reaching over 110K, before a slight drop in December.

• Ad Spend & Channels: UNiDAYS increased its monthly advertising spend significantly in December to over $18K, focusing primarily on Instagram, which delivered the highest impressions during the quarter.

Conclusion

The Coupons & Rebates category in ES showcases diverse strategies across leading brands like Groupon, LetyShops, and UNiDAYS. Sensor Tower's comprehensive Web Insights, App Performance Insights, and Pathmatics provide unparalleled insights into these brands' cross-platform performance, highlighting the critical role of both web and mobile platforms in engaging audiences and driving growth. With Sensor Tower’s data-driven approach, decision-makers are equipped with the tools needed to understand market dynamics and make informed strategic choices.