Leading Brands in Education & Training: Q4 2023 Analysis

In the dynamic world of Education & Training, a select group of brands has distinguished itself with significant monthly audience engagement across both websites and apps. This article delves into the performance and trends of three leading brands in this category: Duolingo, Brainly, Inc., and StudeerSnel Holding. Leveraging comprehensive data from Sensor Tower, we explore their monthly audience reach, app engagement, and advertising strategies from Q3 to Q4 2023.

Duolingo

Duolingo is renowned for its innovative approach to language learning, anchored by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: The website maintained a stable monthly audience, with visits slightly decreasing from over 17M in Q3 to around 14M in Q4. The monthly deduplicated audience hovered above 2.5M, indicating consistent user engagement across both web and app platforms.

• App Engagement: Monthly active users for the app remained strong, peaking at over 1.7M in October, suggesting a robust mobile user base.

• Ad Spend & Channels: Duolingo's advertising efforts saw a notable spike in December, with monthly ad spend surpassing $1.5K and impressions reaching over 800K, primarily through Facebook and Instagram.

Brainly, Inc.

Brainly, known for its collaborative learning platform, operates through brainly.com and the Brainly: AI Homework Helper app, demonstrating significant growth.

• Audience Trends: Brainly.com experienced a dramatic increase in monthly visits, climbing from around 1.3M in September to over 5.6M in November. The monthly deduplicated audience exceeded 1.7M in November, showcasing strong cross-platform engagement.

• App Engagement: The app's monthly active users remained stable, peaking at over 210K in November, reflecting sustained interest in mobile solutions.

• Ad Spend & Channels: Brainly significantly increased its monthly ad spend, reaching approximately $7.7K in December with over 4M impressions, leveraging both Facebook and Instagram for maximum reach.

StudeerSnel Holding

StudeerSnel is recognized for its educational document sharing platform, marked by its website, studocu.com, and the Studocu: AI Homework Helper app.

• Audience Trends: The website saw a surge in monthly visits, peaking at over 6.6M in October before stabilizing around 4.9M in December. The monthly deduplicated audience remained above 340K, indicating consistent engagement.

• App Engagement: The app's monthly active users grew steadily, peaking at over 13K in November, showing a gradual increase in mobile usage.

• Ad Spend & Channels: Notably, StudeerSnel did not engage in advertising during this period, focusing instead on organic growth.

Conclusion

Through Sensor Tower's unparalleled insights, we can observe that Duolingo, Brainly, and StudeerSnel Holding have effectively leveraged their platforms to engage vast monthly audiences in the Education & Training category. Each brand has shown distinct strategies in audience engagement and advertising, reflecting their unique positions in the market. Sensor Tower's comprehensive data across web, app, and advertising channels provides critical insights into these trends, essential for understanding cross-platform user behavior.

Explore Sensor Tower's offerings for more detailed insights: Web Insights, App Performance Insights, and Pathmatics.