Leading Financial Services Brands in France: Q4 2023 Insights

In the competitive landscape of financial services in France, a few brands have emerged as leaders with significant online presence and audience engagement. This article explores the performance of BoursoBank, Crédit Agricole Group, and PayPal Mobile App, analyzing data trends from Q3 to Q4 2023. Sensor Tower provides comprehensive insights into these brands' digital footprints, leveraging web, app, and advertising data.

BoursoBank

BoursoBank's digital ecosystem includes the websites boursobank.com and boursorama.com, along with the BoursoBank app.

• Audience Trends:

  • boursobank.com saw a notable increase in visits from October to December, peaking at over 22M visits and 1.4M unique visitors in December.

  • boursorama.com experienced a decline in visits, stabilizing around 20M by December.

  • The true audience across both platforms grew, with a monthly deduplicated audience surpassing 6.6M by December.

• App Engagement:

  • The BoursoBank app maintained a steady increase in monthly active users, reaching over 2.2M by December.

• Ad Spend & Channels:

  • Total monthly ad spend fluctuated, with a peak in October at approximately $249K. Facebook was a dominant channel, consistently delivering high impressions, with over 45M in October.

Crédit Agricole Group

Crédit Agricole's online presence is anchored by credit-agricole.com and the Ma Banque app.

• Audience Trends:

  • credit-agricole.com maintained a robust visitor count, with unique visits hovering around 4M monthly.

  • The true audience remained stable, with around 11.7M monthly deduplicated users by December.

• App Engagement:

  • The Ma Banque app showed consistent monthly active users, surpassing 6.2M by December.

• Ad Spend & Channels:

  • Monthly ad spend was highest in October at over $690K, with Facebook and Instagram as key channels, delivering substantial impressions.

PayPal Mobile App

PayPal's digital presence includes paypal.com and the PayPal - Pay, Send, Save app.

• Audience Trends:

  • paypal.com maintained a steady stream of visits, with unique visits consistently around 5.9M monthly.

  • The true audience grew, reaching over 11.3M monthly by December.

• App Engagement:

  • The PayPal app's monthly active user base remained stable at over 5.1M throughout the quarter.

• Ad Spend & Channels:

  • Minimal advertising activity was recorded, with a brief campaign on Instagram in October.

Conclusion

These leading brands demonstrate the dynamic nature of the financial services sector in France. BoursoBank, Crédit Agricole Group, and PayPal continue to leverage their digital platforms to engage large audiences. Sensor Tower's data provides invaluable insights into these trends, highlighting the critical role of cross-platform analysis in understanding user behavior. For detailed web insights, explore our Web Insights offering, and for advertising data, check out Pathmatics.