Leading Brands in France's Music & Podcasts Category for Q4 2023

In the rapidly evolving world of digital music and podcasts, three brands have emerged as frontrunners in France, capturing significant audiences across both web and app platforms. This article delves into the performance and trends of Spotify, Deezer (Blogmusik), and YouTube Music from Q3 to Q4 2023, highlighting their impressive reach and engagement.

Spotify: Dominating the Digital Soundscape

Spotify's presence in the music streaming sector is undeniable, with its website, spotify.com, and the Spotify: Music and Podcasts app leading the charge.

• Audience Trends: From October to December 2023, spotify.com experienced fluctuations, with visits peaking in November at over 195M. The monthly deduplicated audience remained stable, hovering above 15M throughout the quarter.

• App Engagement: The app maintained a robust monthly active user base, with users exceeding 15M, showing a slight increase in December.

• Ad Spend & Channels: Spotify's advertising strategy was strong, particularly on Instagram, where monthly impressions reached over 213M in October. Total monthly ad spend saw a peak in September, surpassing $0.8M.

Deezer: A Steady Contender

Deezer, accessible via deezer.com and the Deezer: Music Player, Podcast app, continues to be a significant player in the market.

• Audience Trends: Deezer's website visits peaked in October at approximately 195M, while the monthly deduplicated audience consistently exceeded 10M.

• App Engagement: The app's monthly active user base grew steadily, reaching over 4.5M by December.

• Ad Spend & Channels: Deezer significantly increased its monthly advertising spend in Q4, with December's spend surpassing $1.2M, primarily on Facebook and Instagram.

YouTube Music: A Rising Star

YouTube Music, with its music.youtube.com site and YouTube Music app, continues to gain traction.

• Audience Trends: The website's visits remained high, with over 200M in December. The monthly deduplicated audience consistently exceeded 6M.

• App Engagement: The app saw a steady increase in monthly active users, reaching over 9M by December.

• Ad Spend & Channels: Notably, YouTube Music's monthly advertising spend was minimal, with only a small expenditure on Instagram in September.

Conclusion

These leading brands demonstrate the dynamic nature of the music and podcast industry in France. With Sensor Tower's unparalleled insights, businesses can cross-reference web, app, and advertising data to gain a comprehensive understanding of cross-platform user behavior. Our Web Insights, Pathmatics, and App Performance Insights provide the crucial data needed to navigate this competitive landscape.

Sensor Tower's analytics empower decision-makers with the knowledge required to stay ahead in this rapidly changing market, offering a distinct advantage in understanding and leveraging digital trends.