Leading Software Brands in France: Q4 2023 Analysis

In Q4 2023, some of the most significant players in the software category in France were Google Search, Microsoft 365, and Gmail. These brands demonstrated impressive digital footprints across their websites and apps. This article delves into the trends and performance of these leading brands, leveraging data from Sensor Tower's comprehensive datasets.

Google Search

Google Search’s digital ecosystem, including google.com and Google Lens, along with the Google app, showcases an expansive reach.

• Audience Trends: From Q3 to Q4 2023, google.com maintained a stable monthly deduplicated audience, consistently exceeding 45M. Google Lens experienced more fluctuations, with a noticeable decline in December.

• App Engagement: The Google app’s monthly active users remained steady around 21M, while Google Lens saw a slight decrease, maintaining under 15K active users.

• Ad Spend & Channels: Google Search's advertising activity was minimal, with a brief spike in December, spending approximately $41K monthly on Instagram.

Microsoft 365 (Office 365)

Microsoft 365’s vast online presence includes forms.office.com, microsoft365.com, office.com, onedrive.com, outlook.office.com, outlook.office365.com, and teams.microsoft.com. Key apps include Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft Outlook, and Microsoft Teams.

• Audience Trends: Office.com saw a significant increase in visits, peaking at 165M in October. Outlook-related sites also showed strong engagement, particularly outlook.office.com with consistent monthly visits over 225M.

• App Engagement: Microsoft Word and Teams apps witnessed growth, with Teams reaching over 1.6M monthly active users in October.

• Ad Spend & Channels: Microsoft 365 maintained a robust advertising presence, spending over $53K monthly in July, primarily on Facebook, achieving impressions exceeding 17M.

Gmail

Gmail’s digital presence spans mail.google.com and the Gmail - Email by Google app.

• Audience Trends: The website consistently attracted over 15M unique visits monthly, with a peak in September. The deduplicated audience surpassed 46M in December.

• App Engagement: The Gmail app remained popular with monthly active users hovering around 21M throughout the quarter.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with a small spike in September on Facebook, totaling around $263.

Conclusion

The Q4 2023 data highlights the impressive digital reach of Google Search, Microsoft 365, and Gmail across their platforms. Sensor Tower’s unique ability to cross-reference web, app, and advertising data provides invaluable insights into these brands’ performance. For those seeking detailed insights into cross-platform user behavior, Sensor Tower remains the unparalleled choice. Explore our Web Insights, Pathmatics, and App Performance Insights for more information.