Leading Brands in GB Advertising & Marketing: Q4 2023 Insights

As we delve into the latest trends in the Advertising & Marketing category for Q4 2023, Sensor Tower provides unparalleled insights into the performance of leading brands such as HubSpot, YouGov, and Fiverr. By analyzing comprehensive data across web, app, and advertising channels, Sensor Tower offers a detailed look at cross-platform user behavior.

HubSpot, Inc.

HubSpot is renowned for its comprehensive CRM platform that helps businesses manage marketing, sales, and customer service.

• Audience Trends: From Q3 to Q4 2023, hubspot.com experienced fluctuations in visits, with a noticeable decline in December, concluding at approximately 15.9M visits. The monthly deduplicated audience remained stable above 750K for most of the quarter, dipping slightly in December.

• App Engagement: The HubSpot app maintained consistent monthly active user numbers, peaking at 17K in November, with a minor decline in December.

• Ad Spend & Channels: HubSpot's monthly advertising spend showed steady growth, reaching over $1.3M in December, with significant impressions from Facebook and YouTube channels.

YouGov

YouGov is a global public opinion and data company known for its innovative approach to market research.

• Audience Trends: The website sustained stable unique visits, peaking in November with over 5.7M visits, while the monthly deduplicated audience hovered around 500K throughout the quarter.

• App Engagement: The YouGov app experienced a slight decline in monthly active users towards December, with numbers just below 40K.

• Ad Spend & Channels: Monthly ad spend increased significantly in December, surpassing $225K, with Instagram as the leading channel for impressions.

Fiverr International Limited

Fiverr is a leading online marketplace for freelance services, connecting businesses with freelancers offering a wide range of digital services.

• Audience Trends: Fiverr.com visits remained fairly stable, with slight fluctuations, ending December with over 8.3M visits. The monthly deduplicated audience saw a consistent presence around 400K.

• App Engagement: The app's monthly active user base decreased slightly, with December figures around 106K.

• Ad Spend & Channels: Fiverr's monthly advertising spend showed a marked increase, reaching nearly $2.8M in December, with YouTube dominating impressions.

Conclusion

In Q4 2023, HubSpot, YouGov, and Fiverr demonstrated strong performances across digital platforms, each leveraging unique strategies to engage their audiences. Sensor Tower's data insights provide a critical advantage in understanding these trends, offering a comprehensive view of cross-platform user behaviors. With offerings like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains unmatched in delivering detailed market intelligence for decision-makers seeking to capitalize on these insights.