Leading Brands in GB's Business Finance & Business Solutions Category: Q4 2023 Analysis

Introduction

In Q4 2023, the Business Finance & Business Solutions category in Great Britain witnessed significant activity, with brands like Stripe, Xero, and SumUp Payments leading the charge. Utilizing Sensor Tower's comprehensive data capabilities, we delve into the performance and trends of these key players, examining their web presence, app engagement, and advertising strategies.

Stripe, Inc

Stripe is renowned for its payment processing solutions, and its digital footprint is extensive, with its website, stripe.com, and the Stripe Dashboard app.

• Audience Trends: In Q4 2023, stripe.com saw a noticeable increase in visits, peaking at over 4.2M in November before settling around 3.7M in December. The monthly deduplicated audience remained stable above 550K throughout the quarter.

• App Engagement: The Stripe Dashboard app maintained a steady monthly active user base, peaking at over 27K in November.

• Ad Spend & Channels: Stripe significantly boosted its advertising efforts in December, with monthly ad spend exceeding $120K, primarily on Instagram and Facebook, resulting in over 19M impressions.

Xero

Xero, a leader in cloud-based accounting software, is anchored by its website, xero.com, and the Xero Accounting for business app.

• Audience Trends: Xero's web traffic was robust, with visits consistently surpassing 28M monthly in Q4 2023. The monthly deduplicated audience remained above 500K, indicating strong engagement.

• App Engagement: The Xero app saw stable usage, with monthly active users hovering around 58K at the start of the quarter, slightly dipping to 54K by December.

• Ad Spend & Channels: Xero's advertising spend peaked in October at over $860K, with significant impressions across Facebook and Instagram, totaling more than 136M.

SumUp Payments

SumUp Payments, known for its point-of-sale solutions, has a strong digital presence with sumup.com and the SumUp: Payments and POS app.

• Audience Trends: SumUp's website traffic varied, peaking at over 1.5M visits in October. The monthly deduplicated audience exceeded 570K in November, showcasing a solid web presence.

• App Engagement: The SumUp app maintained a strong monthly active user base, with users reaching over 480K in November.

• Ad Spend & Channels: SumUp adjusted its ad spend throughout the quarter, with a notable increase to over $300K in December, leveraging Facebook and Instagram for substantial reach.

Conclusion

Sensor Tower's data highlights the dynamic nature of the Business Finance & Business Solutions sector in GB. With detailed insights into web and app interactions, as well as advertising strategies, businesses can better understand and adapt to market trends. Sensor Tower's unique cross-platform data capabilities remain essential for comprehensive market analysis and strategic decision-making. For more information on how Sensor Tower can enhance your market insights, visit our website.