Leading Brands in the Experiences & Events Category: Q4 2023 Analysis

Introduction

In Q4 2023, the Experiences & Events category in Great Britain witnessed notable engagement from key players like Ticketmaster, Eventbrite, and Anschutz Entertainment Group, Inc. (AEG). This article delves into their performance trends, leveraging Sensor Tower's comprehensive data on web, app, and advertising metrics.

Ticketmaster

Ticketmaster, renowned for its expansive ticketing services, operates through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q3 to Q4 2023, ticketmaster.com experienced fluctuating visits, peaking in November with over 54M visits. The monthly deduplicated audience in November reached 7.4M, showcasing strong web engagement.

• App Engagement: The app maintained over 1M monthly active users, with a notable increase in November to approximately 1.1M.

• Ad Spend & Channels: Ticketmaster's monthly advertising spend peaked in December at nearly $480K, primarily through Facebook and Instagram, delivering impressions over 68M.

Eventbrite

Eventbrite is a leading platform for event management and ticketing, accessible via its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: The site saw a decline in visits by December, dropping to 16.7M from October's peak of over 32M. The monthly deduplicated audience peaked at 6.2M in October.

• App Engagement: The app's monthly active users peaked in October at around 613K, maintaining robust engagement despite a December decline.

• Ad Spend & Channels: October marked the highest monthly ad spend at over $670K, with Facebook and Instagram being the primary channels, achieving impressions exceeding 104M.

Anschutz Entertainment Group, Inc. (AEG)

AEG, a global leader in entertainment and sports, extends its digital reach with axs.com and the AXS Tickets app.

• Audience Trends: AXS.com experienced stable visits, with a notable increase in November to 8.4M visits. The monthly deduplicated audience remained close to 1M.

• App Engagement: The AXS Tickets app saw a rise in monthly active users to about 139K in November, indicating increased mobile interest.

• Ad Spend & Channels: AEG's monthly ad spend peaked in December at around $315K, focusing on Facebook and Instagram, with impressions reaching nearly 49M.

Conclusion

Sensor Tower's unparalleled data insights reveal diverse engagement strategies and performance trends across leading brands in the Experiences & Events category. From web and app audiences to advertising channels, these insights are crucial for understanding cross-platform user behavior. Explore our Web Insights, App Performance Insights, and Pathmatics offerings for deeper analysis.