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In the fourth quarter of 2023, the top dating apps in Saudi Arabia on the iOS platform exhibited diverse trends in downloads, revenue, and active user engagement. Here's a closer look at the performance of the leading five apps:
Throughout Q4, OmeTV experienced fluctuations in its weekly revenue, peaking at $3.9K in late October and maintaining a range between $1.5K and $3.9K. The app saw a notable increase in weekly downloads around mid-November, reaching 24K, before declining to approximately 5.4K by the end of December. Active users also varied, with a high of 91.4K in late November, eventually dropping to 72.5K in the final week of the year.
Sawa showed robust revenue performance, with weekly earnings hitting a peak of $65.8K in late November and generally staying above $30K throughout the quarter. Downloads for Sawa peaked at 16.8K in early November but saw a significant drop to 2.6K by the end of December. The app's active user base grew steadily, reaching over 101.9K in mid-December before dropping slightly to 85.7K at the end of the month.
Azar maintained a strong revenue stream, with weekly revenue peaking at $365K in late October. Download numbers were relatively stable, fluctuating between 4K and 8K, with a slight increase in early November. Active users remained consistent, with a minor decline from 65.7K at the start of the quarter to 55K by the end of December.
فضفض demonstrated impressive revenue growth, peaking at $60K in late November. Weekly downloads increased from 5.5K in late September to a high of 7.7K in late November, before closing the quarter at 7.9K. Active users showed a slight decline from 55.1K at the beginning of the quarter to 54.3K by the end of December.
Jodel’s revenue peaked at $12.9K in late November, with weekly downloads ranging from 4.9K to 7K throughout the quarter. Active users saw a decline from 187.1K in late September to 176.9K by the end of December, indicating a slight decrease in user engagement.
These insights highlight the dynamic nature of the dating app market in Saudi Arabia. For more detailed data and further insights, visit Sensor Tower.