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In the fourth quarter of 2023, the top five personal finance budgeting and planning apps on iOS in Turkey displayed diverse performance trends in terms of downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides key insights into the market dynamics of these apps.
Splitwise experienced significant growth in both revenue and active users. Revenue steadily increased throughout the quarter, starting at around $87 in late September and peaking at approximately $202 by the end of December. Downloads fluctuated, with notable increases towards the end of the quarter, reaching 680 in the final week. Weekly active users saw a slight decline initially but rebounded to 2.9K in the last week of December.
YNAB showed a mixed revenue trend. Revenue surged to around $214 in early December but fell to $59 by the end of the month. Unfortunately, no download or active user data was available for YNAB during this period.
Money Manager (Remove Ads) exhibited relatively stable revenue, with minor fluctuations. Starting at $82 in late September, revenue saw a slight dip and then maintained around $84 by the end of December. Download data was minimal, with only a single download recorded in early December.
Spendee Money & Budget Planner had variable revenue and download figures. Revenue peaked at approximately $131 in mid-November but declined to $33 by the end of December. Downloads followed a similar pattern, peaking at 46 in mid-November and dropping to 10 by the end of the quarter. Weekly active users showed a slight decline from 365 in late September to 327 in the final week of December.
Money Pro: Personal Finance AR had a fluctuating revenue trend, starting at $60 in late September and ending at $21 in the last week of December. No download or active user data was available for this app during the quarter.
For more detailed insights and data, visit Sensor Tower.