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AI Insights · Timothy · January 2024
Top 5 iOS Personal Finance Apps in Brazil: Q4 2023 Performance
An overview of the Q4 2023 performance for the top iOS personal finance budgeting and planning apps in Brazil, featuring trends in downloads, revenue, and weekly active users.
As the year 2023 wrapped up, the personal finance app market in Brazil showed significant activity. Sensor Tower's data provides insights into the performance of the top five budgeting and planning applications on the iOS platform during the fourth quarter. Let's delve into the numbers to see how these apps fared.
Splitwise saw a remarkable increase in revenue, climbing from $643K at the start of the quarter to a peak of $4.2M in the last week of December. Downloads also surged, with a notable spike to nearly 18K in the final week. Weekly active users fluctuated, ending the quarter with a slight increase to approximately 12K.
Tricount - Split group bills experienced a steady revenue trend with a peak of $289K in late October, followed by a year-end rise to $262K. The app's downloads peaked at over 2K in the last week of December, while weekly active users saw their highest numbers in the same period, reaching nearly 5K.
Monefy: Money Tracker showed varied revenue through the quarter, with an October high of $517K and a December low of $158K. Downloads reached over 1K in early November but saw a decline towards the end of the quarter. The app maintained a steady base of weekly active users, ending the year just above 3K.
Settle Up - Group Expenses had its revenue peak in late October at $189K, with other weeks hovering much lower. The app's downloads saw an impressive jump to 369 in the final week of December. Weekly active users showed a significant increase, ending the quarter at 473, compared to 156 at the start.
Spendee Money & Budget Planner observed a slight increase in revenue over the quarter, with a peak of $244K in early December. The app's downloads varied, with a sharp drop to zero in mid-December, but rebounded to 122 by the year's end. Weekly active users had a modest increase, finishing at 268.
For more in-depth insights and detailed app performance data, Sensor Tower provides a comprehensive analysis of the market trends and user engagement.
