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In the fourth quarter of 2023, the shopping app landscape in Oman on iOS saw notable trends across the top five applications. Here’s a detailed look at their performance:
Temu: Shop Like a Billionaire experienced significant fluctuations in weekly downloads, starting from 410 in late September and peaking at 14.9K in the second week of October. The app maintained a steady range of around 9K to 12K downloads per week towards the end of the quarter. Active users also showed a remarkable increase, growing from 1.4K in late September to approximately 25.9K by the end of December.
Trendyol: Fashion & Trends saw a consistent rise in weekly downloads, with a notable spike to 10.7K in early December. Active users also displayed a positive trend, increasing from 6.2K in late September to 13.1K in mid-December. The app's engagement remained strong throughout the quarter.
Chicpoint - Fashion Shopping had a varied performance in weekly downloads, starting from 9.1K in late September and declining to around 1K by the end of December. Despite the drop in downloads, the app maintained a relatively stable number of active users, averaging around 30K throughout the quarter.
SHEIN - Shopping Online maintained a steady download rate, with weekly downloads fluctuating between 2.7K and 3.5K. The active user base showed a consistent upward trend, reaching approximately 75.1K by the end of December, indicating strong user retention and engagement.
AliExpress - Shopping App saw moderate weekly downloads, ranging from 1.8K to 4.4K. Active users showed a steady presence, peaking at 47.9K in early November before stabilizing around 42.9K towards the end of December.
These insights highlight the dynamic nature of the shopping app market in Oman. For more detailed analytics and trends, visit Sensor Tower.