Q4 2023 U.S. iOS Wellness Apps Performance Overview

In the fourth quarter of 2023, the U.S. iOS wellness apps category witnessed some intriguing trends. Sensor Tower's data provides a closer look at the performance of the top five wellness applications.

Calm showed consistent revenue throughout the quarter, with a peak at approximately $865K in mid-November. Downloads for the app saw a significant spike in late December, reaching 55K. Weekly active users fluctuated, with a notable peak of over 1M users in mid-October.

Headspace: Sleep & Meditation experienced a revenue range between approximately $284K and $402K. The app's downloads maintained a steady trend, with a slight increase to around 11.5K by the end of December. Active users showed a gradual decline, ending the quarter with 330K users.

BetterSleep: Relax and Sleep saw its revenue grow to reach a high of around $225K in late October. The app's downloads peaked in late December at approximately 117K. Weekly active users increased over the quarter, ending with over 526K users.

Hatch Sleep had a revenue high of over $232K in late November. Its downloads surged to around 83K during the holiday week. The app's active users saw a steady increase, reaching nearly 778K by the quarter's end.

ShutEye®: Sleep Tracker, Sound showed a remarkable revenue growth, with a peak of approximately $281K in mid-December. Downloads for the app experienced a substantial rise, hitting over 212K by the end of the quarter. Weekly active users showed impressive growth, more than tripling from the start of the quarter to over 254K.

For more in-depth insights and detailed analytics on these wellness applications and others, Sensor Tower's platform is the go-to source for comprehensive app performance data.