Q4 2023 Snapshot: Top 5 iOS Zombie Games in the UK

The undead frenzy continues on the iOS platform in the United Kingdom as we wrap up the fourth quarter of 2023. Sensor Tower's data provides a glimpse into the performance of the top zombie games, where survival instincts are not just for the players, but for the apps themselves in a competitive market.

State of Survival: Zombie War by FunPlus International AG showed resilience with weekly revenue peaking at around $110K in late October, despite a slight dip to $89K in December. Downloads hit a high of 2.2K in the same month, with weekly active users reaching 25K but later declining to 19K by the end of December.

Hong Kong's Age of Origins:Tower Defense saw a steady revenue flow, maintaining around $100K per week, with a notable spike to $111K in late November. The game's downloads saw an upward trend, reaching over 7.3K in the last week of December, while active users also grew to approximately 23K.

The Chinese-developed Puzzles & Survival managed to puzzle its way to success, with revenues climbing to over $74K by the final week of the quarter. The game's downloads peaked at 8.6K in October, and the weekly active users saw their zenith at 10.5K in the same period.

Last Shelter: Survival, another game hailing from China, experienced a revenue rise, culminating at $54K by December's end. The game's downloads fluctuated, reaching a high of 2.8K in the last week of December, and the active user base also saw a rise to 7.4K.

Lastly, Doomsday: Last Survivors by IGG.COM concluded the quarter with revenue hitting over $22K, despite a mid-quarter dip. The game's downloads showed a late-quarter surge to 1.7K, while the weekly active users count increased to 3.8K in the final week of December.

While we have observed the performance metrics of these top zombie games, further detailed insights and analytics can be found on Sensor Tower's platform, providing a comprehensive view of the app market landscape.