Top 5 Apparel Apps Performance in Dominican Republic Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps in the Dominican Republic demonstrated diverse trends in downloads and active users, according to Sensor Tower data. Below, we delve into the performance of these apps on a unified platform.

SHEIN - Shopping Online saw a significant fluctuation in downloads, starting at around 55K in late September and peaking at approximately 139K at the end of October. However, downloads declined towards the end of the quarter, reaching about 29K in the last week of December. Weekly active users for SHEIN showed a general upward trend, starting from 1.2M and peaking at 1.5M by early November, before slightly declining to 1.2M by the end of December.

Fashion Nova experienced a relatively stable download rate, with a slight increase from 2.3K in late September to a peak of approximately 3.4K in mid-November. Active users also showed a steady increase, starting at 10.5K and reaching around 12.1K by late November, followed by a slight decrease to 11.1K by the end of December.

ZARA maintained a consistent download rate throughout the quarter, with weekly downloads fluctuating between 1.9K and 2.7K. Active users saw a gradual increase from 11.7K in late September to a peak of 13.4K in late November, before slightly decreasing to 12.1K by mid-December.

FARFETCH - Shop Luxury Fashion exhibited a varied download trend, starting at 1.4K in late September, peaking at 2.6K in early November, and then declining to about 1K by mid-December. Weekly active users increased significantly from 2.4K in late September to a peak of 4.2K in early November, before settling at around 2.6K by the end of December.

GOAT – Sneakers & Apparel showed a steady increase in downloads, starting at 900 in late September and peaking at approximately 1.4K in early December. Weekly active users for GOAT followed a similar upward trend, beginning at 4.2K and reaching a peak of 5.4K in late November, before slightly decreasing to 4.5K by the end of December.

For more detailed insights and data, visit Sensor Tower.