Q4 2023 Snapshot: Top Beauty Retail Apps in France Show Varied User Engagement

As the fourth quarter of 2023 comes to a close, the performance of France's leading beauty retail applications has been diverse in terms of downloads and active users. Data sourced from Sensor Tower provides a glimpse into the user engagement trends for these apps on the unified platform, which includes both iOS and Android data.

Sephora - Maquillage, Parfum, a staple for beauty enthusiasts, saw its downloads ascend from 19K in the last week of September to a peak of 50K in the final week of December. Weekly active users followed a similar upward trend, starting at 114K and reaching a high of 166K in the same period.

Meanwhile, Nocibé experienced a fluctuating download pattern, with numbers rising from 8K to a high of 29K in early December before settling at 21K by year's end. Active users showed steady growth from 20K to 37K in the quarter.

Beauteprivee - Ventes privées maintained a consistent download count, hovering around 6K at the start of the quarter and spiking to 14K towards the end. The app's active user base grew from 80K to 97K during the quarter.

Notino: perfumy i kosmetyki had a varied quarter with downloads peaking at 29K in early December, a significant rise from the 2K at the quarter's start. Active users peaked at 41K, also in early December, before declining to 16K by the close of the quarter.

Lastly, Marionnaud – Beauté & Soins saw downloads start at 3K and experience a high of 8K twice, once in November and again in the last week of December. The app's active user data was not available.

For more detailed insights and data, Sensor Tower's platform is the go-to resource for understanding app performance and user engagement trends.