We’ve acquired Playliner!
In the fourth quarter of 2023, the top 5 communication apps in Latin America on a unified platform demonstrated notable performance in terms of downloads, revenue, and active users. Data provided by Sensor Tower reveals the trends for WhatsApp Messenger, Telegram, Snapchat, WhatsApp Business, and Messenger.
WhatsApp Messenger maintained a robust presence in the region, with weekly downloads peaking at around 3.5M in the final week of December. The app's weekly revenue hovered between $86 and $125, showing a slight fluctuation throughout the quarter. Active users remained consistently high, starting at approximately 300.8M and slightly decreasing to about 300.6M by the end of December.
Telegram also showed strong performance, with weekly downloads reaching around 1.6M in mid-October. The app's weekly revenue saw a notable increase, peaking at about $55K in the last week of December. Active users experienced a slight decline from approximately 29.2M to 28M over the quarter.
Snapchat witnessed growth in weekly downloads, which peaked at about 1.2M in the final week of December. The app's weekly revenue also showed an upward trend, reaching around $6.7K in the last week of the quarter. Active users increased from approximately 83.3M to 88.3M, indicating a growing user base.
WhatsApp Business experienced consistent weekly downloads, peaking at around 1.2M in mid-October. The app's weekly revenue varied between $2.5K and $3.5K, with active users starting at approximately 28.5M and ending the quarter at around 27.3M.
Messenger showed a steady trend in weekly downloads, peaking at about 1.1M in the final week of December. Weekly revenue fluctuated, reaching around $655 in early December. Active users saw a gradual decline from approximately 78.3M to 74.1M throughout the quarter.
These insights into the performance of the top communication apps in Latin America for Q4 2023 come from Sensor Tower. For more detailed data and insights, visit Sensor Tower.