Top 5 Communication Apps Performance in Middle East Q4 2023

In the fourth quarter of 2023, the top 5 communication apps in the Middle East—imo-International Calls & Chat, Telegram, WhatsApp Business, WhatsApp Messenger, and Snapchat—demonstrated notable trends in downloads, revenue, and active users. Here’s a closer look at their performance:

imo-International Calls & Chat saw a consistent increase in weekly revenue, peaking at approximately $137K in the final week of December. Weekly downloads fluctuated throughout the quarter, with a high of around 307K in late November. The app maintained a strong user base, with weekly active users reaching nearly 14M towards the end of December.

Telegram experienced a modest yet steady growth in revenue, culminating at about $49K in the last week of December. Weekly downloads showed a declining trend, dropping from around 329K at the beginning of October to about 208K by the end of December. Active users also saw a gradual decrease, ending the quarter at approximately 15.9M.

WhatsApp Business had stable weekly downloads, with a peak of about 244K in late October. The app’s active user count hovered around 7.6M to 7.9M throughout the quarter, showing minor fluctuations.

WhatsApp Messenger maintained a consistent download rate, peaking at approximately 273K in late October. Active users remained robust, with numbers slightly decreasing from around 37.1M at the start of the quarter to approximately 36.8M by the end of December.

Snapchat exhibited a significant increase in revenue, reaching about $504K in the final week of December. Weekly downloads remained relatively stable, fluctuating between 192K and 236K throughout the quarter. Active users showed a positive trend, growing from around 23.5M in late September to about 24.8M by the end of December.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the communication app market in the Middle East. For more detailed analytics and trends, visit Sensor Tower.