Q4 2023 Performance of Top Consumer Finance Apps in Australia

As the year 2023 came to a close, the consumer finance app market in Australia saw varied performance among the top applications. Data compiled by Sensor Tower provides a glimpse into the downloads and weekly active users for these essential financial tools.

Google Wallet experienced a significant increase in downloads, starting at 19K in the last week of September and peaking at 108K in mid-December. The app's weekly active users also rose from 159K to a high of 228K before settling at 199K by the year's end.

CommBank, the app from the Commonwealth Bank of Australia, showed consistent download numbers throughout the quarter, ranging from 23K to 29K, with a slight dip to 22K during the festive week. Activity on the app mirrored this trend, with weekly active users hovering around 3.8M, and a noticeable decrease to 3.59M in the final week of December.

ANZ Plus downloads varied, with an initial count of 14K in September, a surge to 24K in early November, and then a gradual decline to 10K by Christmas. The app's active users showed an overall decline from 130K to 141K during the quarter.

Westpac saw a steady download figure that started at 17K and experienced a peak at 21K in the third week of October. The weekly active users for Westpac fluctuated, reaching over 1M users in early December before dropping to 933K by the end of the quarter.

Lastly, NAB Mobile Banking showed a mixed pattern in downloads, with numbers starting at 13K, peaking at 29K in mid-December, and then falling to 12K during the holiday season. Active users for NAB remained relatively stable, beginning at 1.26M and ending the quarter with 1.18M.

For more insights into the performance of these consumer finance apps and others, Sensor Tower's platform offers detailed analytics and data.