Fashion Games Performance in the US for Q4 2023

The fashion game category has seen varied performances across the top applications on the unified platform in the United States for the fourth quarter of 2023. Data from Sensor Tower reveals the following trends for downloads, revenue, and weekly active users.

Project Makeover experienced a fluctuation in revenue, with a notable peak of $1.8M during the last week of October and December. Downloads saw an upward trend towards the end of the quarter, reaching 131K in the last week of December. Weekly active users peaked mid-October at over 930K but ended the quarter with a slight increase to 875K.

Covet Fashion: Dress Up Game had a revenue high of $512K in the first week of November, with subsequent weeks averaging around $300K. Downloads remained relatively stable, with a small peak of around 17K in the last week of December. The active user base remained consistent, with a slight rise to 161K in the final week of the quarter.

SuitU: Fashion Avatar Dress UP saw varied revenue with two significant spikes, one in mid-October at $147K and another in mid-November at $145K. Downloads showed growth, particularly towards the end of the quarter, reaching 25K in the last week of December. The active user count increased over the quarter, ending at 146K.

RuPaul's Drag Race Superstar revenue also fluctuated, with the highest at $101K at the end of October, and ended the quarter with a modest $93K. Download numbers for the app were relatively low, peaking at around 3.5K in early December. Active users showed a minor decline, finishing at 18K.

Shining Nikki-Fashion Makeover experienced its highest revenue of $128K in the last week of October, with a decrease to $64K by the end of December. Downloads saw a slight increase towards the end of the quarter, ending at around 3K. The active user base showed a small decline, finishing at 24K.

For more insights and detailed analytics on app performance, Sensor Tower's platform offers comprehensive data and trend analysis.