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AI Insights · Timothy · January 2024
Q4 2023 Highlights: Top Fitness Apps in the UK
A Sensor Tower analysis reveals trends in downloads, revenue, and active users for the leading fitness and weight loss apps in the UK for Q4 2023. Insights show varying user engagement and financial performance across the top applications.
As the year wrapped up, fitness enthusiasts in the United Kingdom continued to rely on their favorite apps to maintain their health and wellness goals. Sensor Tower's data provides us with a glimpse into the performance of the top five fitness and weight loss applications on a unified platform during the fourth quarter of 2023.
Strava: Run, Bike, Hike experienced a notable year-end surge with weekly active users climbing from 830K in late September to 840K by Christmas. Downloads followed a similar upward trend, with an increase from 10K in early December to over 25K in the last week of the quarter. The app’s revenue also peaked during the festive season, reaching approximately $277K in the final week.
MyFitnessPal: Calorie Counter saw a consistent revenue stream throughout the quarter, with a slight rise to around $193K by December's end. Downloads dipped from 19K to roughly 17K at the close of the quarter, while weekly active users decreased from 887K to 639K.
Fitbit: Health & Fitness also displayed an end-of-year revenue increase, jumping from $220K in September to around $268K by the year's end. Downloads saw an impressive spike, with over 65K in the final week compared to 13K at the quarter's start. The app's weekly active users saw a rebound from 618K mid-December to 715K in the last week.
NutraTech Ltd's Calorie Counter + generated a steady revenue, with a notable rise to nearly $178K by the close of December. The app's downloads showed a year-end boost, almost doubling from 9K to over 13K. Weekly active users saw a modest increase from 96K to 109K in the same period.
OS Maps: Walking & Bike Trails, focused on outdoor navigation, maintained a steady revenue throughout the quarter, ending with over $112K. The app's downloads received a significant boost during the holiday season, rising from 5K to over 10K. Weekly active users also saw a positive trend, increasing from 38K to around 44K by the quarter's end.
For more detailed insights and data on the performance of these and other applications, Sensor Tower's comprehensive analytics platform has the latest market intelligence reports.
