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AI Insights · Timothy · January 2024
Q4 Analysis: Top Fitness & Weight Loss Apps Performance in the US
A glance at the Q4 2023 performance of leading fitness and weight loss applications in the United States. Sensor Tower provides a detailed look into user trends and app revenues.
In the fourth quarter of 2023, the fitness and weight loss category saw varied performances among top applications in the United States. According to data from Sensor Tower, here's how five key players fared during this period.
onX Hunt: GPS Hunting Maps experienced a steady increase in revenue, peaking at $2.3M in late October before declining to $1.7M by the end of December. Downloads saw a high in early November with 81K, following a declining trend to 35K by the year's end. Weekly active users mirrored this pattern, starting at 174K and rising to 220K, then falling to 172K.
MyFitnessPal: Calorie Counter also observed fluctuations in revenue, with an initial $1.8M, a dip in November to $1.5M, and a rebound to $2.1M by Christmas week. Downloads began at 114K, dropped to 70K in November, and recovered to 101K in the final week. The app's weekly active users started strong at 3.1M, saw a decrease in November to 2.7M, and ended slightly lower at 2.6M.
Fitbit: Health & Fitness showed a revenue trend starting at $1.1M, with a low in October at $882K, and a rise to $1.4M by the year's close. Downloads had a notable spike in December, jumping from 41K to 176K. Active users exhibited relative stability, hovering around 6.3M to 6.4M, with a dip in December to 5.8M before increasing to 6.1M.
Peloton: Fitness & Workouts saw its revenue move from $776K to $1.1M towards the end of December. Downloads showed an upward trajectory from 34K to over 100K in the same period. Weekly active users increased from 431K to 555K, indicating growing engagement during the quarter.
Lastly, WeightWatchers: Weight Health observed its revenue starting at $592K and ending at $592K, with some fluctuations in between. Downloads remained relatively low compared to others, ranging from 14K to 32K. Weekly active users saw a decline from 159K to 130K by the quarter's end.
For more insights into the performance of these and other applications, Sensor Tower's comprehensive data offers a closer look into the trends shaping the fitness and weight loss app market.
