Top Food and Diet Tracking Apps in the US: A Q4 2023 Performance Snapshot

As the year 2023 came to a close, the Food and Diet Tracking category saw varied performance among its top applications in the United States. The data, sourced from Sensor Tower, provides insights into the downloads, revenue, and weekly active users for these health-conscious tools.

MyFitnessPal: Calorie Counter maintained a strong presence with revenues fluctuating around the $1.7M to $2.1M mark, peaking in the last week of December. The app's downloads saw a decline from 114K to 100K, while weekly active users started at 3.1M and dipped to 2.6M by year-end.

WeightWatchers: Weight Health also experienced revenue fluctuations, ranging from approximately $419K to $668K. The app's downloads were the lowest in the first week of December at 9K, but saw a significant spike to 31K in the last week. Weekly active users followed a declining trend from 159K in late September to 130K at the end of December.

Lose It! – Calorie Counter saw its revenue reaching a high of $637K in late November, with other weeks hovering around the $300K to $400K range. Downloads remained fairly consistent, ranging from 23K to 38K, and weekly active users showed a drop from 1.4M to 1.25M over the quarter.

Noom: Healthy Weight Loss Plan recorded revenues in the range of $155K to $274K. The app's downloads peaked at 21K in early October and saw an end-of-year increase to 34K. Weekly active users saw a decline from 600K in late September to 516K at the close of the quarter.

Zero: Fasting & Health Tracker reported revenues that fluctuated between $67K and $141K, peaking in late November. Downloads had a high of 24K in late September, with a noticeable uptick to 17K in the final week of December. The app's weekly active users saw an overall increase from 361K to 339K throughout the quarter.

For more detailed insights and analytics on app performance, Sensor Tower remains the authoritative source for market intelligence in the mobile app ecosystem.