European Food and Diet Tracking Apps: Q4 2023 Performance Review

The last quarter of 2023 has seen notable trends in the food and diet tracking app industry in Europe. Sensor Tower's data gives us insight into how the top five apps have fared in terms of downloads, revenue, and weekly active users.

Yuka - Food & Cosmetic scanner maintained a steady performance with downloads hovering around the 100K mark each week, peaking at 174K in mid-December. Weekly active users started at 1.3M in late September, saw a gradual decline, and stabilized at around 1.2M by the end of December.

YAZIO Calorie Counter & Diet demonstrated strong revenue numbers, staying above the 300K mark throughout the quarter, with a notable spike to 439K in the last week of December. Downloads for YAZIO showed a slight decrease over the period, starting at 79K and dipping to 56K in early December before jumping to 134K at the end of the quarter. Weekly active users began at 2.6M but saw a decline to 2M by December's end.

Calorie Counter by FatSecret saw its revenue remain consistent around the 16K mark, with a slight increase to 15K towards the quarter's end. Downloads started at 77K and experienced a downward trend, finishing at 42K. The app's weekly active users showed a decrease from 1.2M to just under 900K over the same period.

MyFitnessPal: Calorie Counter generated the highest revenue among the apps, maintaining above 400K for most weeks and ending the quarter with 356K. Downloads saw a decrease from 70K to 63K, while weekly active users started at a high of 3.1M but reduced to 2.3M by the last week of December.

Intermittent Fasting 16:8 showed a mixed performance with revenue ranging from 14K to 17K. The app's downloads experienced fluctuations, with a peak of 73K in late October, but ended the quarter with a strong 61K. The weekly active users count began at 614K and experienced ups and downs, closing the quarter with 583K.

For more detailed insights and data on app performance across various regions and categories, Sensor Tower's comprehensive analytics platform offers a closer look at the ever-evolving mobile app landscape.