Top 5 Insurance Apps in Israel Q4 2023: Performance Overview

In Q4 2023, the top 5 insurance apps in Israel, as tracked by Sensor Tower, showcased diverse performance trends on a unified platform. Here's a closer look at their weekly downloads and active user metrics.

ביטוח ישיר had a notable increase in weekly downloads, starting at 2.5K in late September and peaking at 4K by the end of December. The app consistently maintained a strong download momentum throughout the quarter.

הלחצן של כלל experienced fluctuating weekly downloads, beginning at 4.4K and seeing a dip mid-quarter before stabilizing around 1.3K to 1.5K in December. This app showed resilience in maintaining its user base despite the initial drop.

מגדל saw a steady rise in both weekly downloads and active users. Downloads increased from 1.3K to 1.7K by the end of the quarter. Active users also grew from 8.3K in late September to 8.1K in December, peaking at 9K in early December.

הפניקס - ביטוח רכב had an interesting download trajectory, starting at 1.2K and experiencing a significant spike to 4.5K in early December before settling at 1.2K by the end of the month. This indicates a varied user interest over the quarter.

Finally, אפליקציית ביטוח AIG showed consistent weekly downloads, starting at 933 and peaking at 2.2K in late November. The app maintained a steady pace with downloads hovering around 1K towards the end of December.

For more detailed insights and data, visit Sensor Tower.