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Australia's Top 5 Investing Apps on Unified Platforms in Q4 2023: A Performance Overview
As the year 2023 concluded, Sensor Tower's data presents an intriguing picture of the top investing and financial management applications in Australia. The unified platform data, encompassing both iOS and Android, shows how these apps have fared in the fourth quarter.
CommSec, by the Commonwealth Bank of Australia, maintained a consistent user base with weekly active users hovering around the 230K mark, peaking at 239K in early November. Downloads saw a slight uptick in November, reaching over 4K before stabilizing around 3.3K towards the end of December.
The cryptocurrency application CoinSpot - Buy & Sell Bitcoin demonstrated a fluctuating trend with downloads peaking at nearly 5K in early December. The weekly active users showcased a high of 268K also in early November, but a general downward trend was observed, finishing the quarter at around 229K active users.
Moomoo: trading & investing showed growth in both revenue and user engagement. Revenue peaked at nearly $800 in mid-December, while the app's downloads and active users increased throughout the quarter, ending with close to 3K downloads and approximately 13K weekly active users.
For Binance: Buy Bitcoin & Crypto, the quarter's download numbers were strongest in early and mid-December, with over 3.5K downloads. The app's active users reached a high of over 73K in the first week of December, indicating a growing interest in cryptocurrency trading platforms.
Lastly, Raiz - Invest The Spare Change saw a significant jump in downloads during the last week of December, with over 5K new users. This surge in downloads coincided with an increase in weekly active users, which climbed to over 85K, suggesting a strong end to the year for the micro-investment platform.
For more detailed insights and app performance analytics, Sensor Tower's platform remains the go-to resource for industry professionals and market analysts.