Q4 2023 Snapshot: Top Lifestyle Apps in Brazil See Varied User Engagement

In the fourth quarter of 2023, Brazil's lifestyle app scene witnessed varied trends among the top apps in terms of downloads and weekly active users. Below is a brief overview of the performance of the top five lifestyle applications on the unified platform, drawing on data from Sensor Tower.

Tinder: Chat, Dating & Friends saw its revenue peaking at around $353K in the last week of December, indicating a strong end to the quarter. Downloads fluctuated, maintaining a range between 100K and 140K, while weekly active users showed a slight decline from 5.24M to 5.23M by the quarter's end.

happn — Dating app experienced a steady revenue with a slight increase to $67.7K in the final week of December. Downloads saw a peak of around 46K in early October, but ended the quarter with a surge to 49.7K. The app's weekly active users started at 1.11M and saw a dip, closing the quarter at around 1M.

Dating App - Inner Circle showed consistent revenue figures, with the last week of December bringing in approximately $86K. The app's downloads had an impressive jump to 61K in the last week of December, while weekly active users saw a slight decrease from 173K to 162K over the quarter.

Bumble: Dating & Friends App maintained a steady revenue, ending the quarter at around $61K. Downloads peaked at 52K in early October but saw an end-of-quarter rise to 53K. The weekly active users showed a relatively stable trend, ending at 320K.

Badoo: Dating. Chat. Friends enjoyed a revenue increase, ending the quarter with nearly $68K. Downloads reached a high of 117K in the final week of December, and the app's weekly active users saw a significant rise, concluding the quarter with 4.1M.

For more detailed insights and analysis on app performance, Sensor Tower's platform offers an in-depth look into the app market landscape.