State of AI Apps Report 2025 is Live!

In the fourth quarter of 2023, the top five merge games in Bulgaria showcased varied performances across both iOS and Android platforms. Here's a detailed look at the trends in downloads, revenue, and active users for these applications.
Idle Racer — Tap, Merge & Race experienced a significant surge in downloads, especially towards the end of December. Starting with just 7 downloads in the first week of December, the app peaked at around 11K downloads by the end of the month. Weekly active users also saw a substantial increase, rising from 681 in mid-December to approximately 17K by the last week of the year.
Gossip Harbor: Merge & Story maintained consistent revenue growth throughout the quarter. Weekly revenue ranged from $824 to $1.6K, with the highest revenue recorded in the last week of December. Downloads fluctuated, peaking at 3.1K in mid-October and settling at around 1.6K towards the end of December. The app's active user base was steady, with a peak of about 7.3K users in mid-December.
Travel Town - Merge Adventure showed a stable revenue trend, with weekly earnings ranging from $2.2K to $3.8K throughout the quarter. Downloads exhibited a gradual increase, reaching around 1.4K by the end of December. Weekly active users consistently grew, starting at 3K at the end of September and reaching approximately 5K by the last week of December.
Merge the Jelly had a fluctuating download pattern, peaking at 2.2K in mid-November. Weekly active users followed a similar trend, peaking at around 4.7K in mid-November and ending the quarter with approximately 2.3K users. Revenue remained minimal, with occasional peaks reaching up to $11.
Emoji Merge: Fun Moji had a modest download count, peaking at 1.7K at the end of September and seeing a slight increase to 971 downloads in the last week of December. Weekly active users decreased from 3.5K at the end of September to around 2.8K by the end of December.
For more detailed insights and data on app performance, visit Sensor Tower.